Study On The Film-television Dissemination Strategies Of Heritage Class Museums In China

From the emergence of the first archaeological documentary " Yerebatan Sarnici " to the broadcast of the TV news " the Han Dynastical Tomb of Lao shan ",the popularity of the cultural and archaeological variety show "National Treasure" and the launch of the reality show " The Shape of Culture ",the emergence of different forms of works shows that more and more film and television works are beginning to focus on cultural heritage and the promotion of heritage sites,and more and more heritage sites are beginning to make use of video-based communication strategies to further More and more heritage sites are using video communication strategies to further expand their visibility and influence.As a place of cultural heritage,heritage museums have been attracting literary artists to display their achievements in recent years,and have gradually begun to use media to disseminate the spiritual and cultural core of the Chinese nation,which has led to public exploration of the cultural resources of heritage museums in addition to their educational functions,thus creating a boom in the dissemination of cultural heritage.With the advent of the media age,new media technologies have gradually entered the lives of the general public,and the publicity and promotion of heritage museums have also undergone groundbreaking changes.From traditional media to the expansion of new media,heritage museums have gradually unveiled the mystery of archaeology through mass media communication,and also let the general audience understand China’s historical and cultural heritage vividly and intuitively.This paper focuses on the analysis from the perspective of film and television art and communication science,making a breakdown of the film and television works of heritage museums from archaeological documentaries,cultural and museum variety programmes,news reports and live news broadcasts,and conducting detailed television media as well as new media platforms-short video platforms,social media platforms,video website platforms,etc.The study is a break from traditional thinking and hopes to promote the mass communication of museum culture through the study of film and television communication in heritage museums.The first part of this paper is the introduction,which mainly compares and analyzes the dissemination background and social significance of heritage museums and summarizes the existing research results on heritage museums in recent years.The second part is the body of the dissertation.The first chapter provides an overview of film and television communication in heritage museums,describing the classification and functions of museums,which leads to the intrinsic link between heritage museums and mass communication,and analyses the current state of film and television communication in heritage museums.Chapter two illustrates the positive effects of film and television communication on heritage museums,analyzing the functional contribution of film and television communication to the heritage museums themselves and expanding their educational significance.The third chapter analyses the innovations of film and television communication on the content of heritage museums,in terms of the narrative content(documentaries,cultural and museum variety programmes and live broadcasts),the audiovisual elements(sound and images)and the presentation(new media and digital technology).Chapter four analyses the mode of communication of heritage museums in China,and discusses the film and television communication strategies from four aspects: documentary programmes,historical documentaries,reality shows and animated documentaries in traditional television media,and video website platforms,short video platforms and microblogs in new media.Chapter 5provides a strategic analysis of the effectiveness of film and television communication for heritage museums,which is presented in three aspects.The third part is the conclusion of this paper,reviewing the film and television communication strategies of heritage museums.As a cultural heritage film and television production,it is necessary to make good use of the heritage sites to tell the Chinese story,to convey the excellent traditional culture of China,to explore a new mode of cultural heritage film and television communication,so as to arouse the cultural identity of the audience to enhance their cultural selfawareness and cultural confidence.