Study On Drucker’s Corporate Social Responsibility Thoughts

Drucker is one of the greatest management thinkers in modern times.The idea of corporate social responsibility is a very important part of Drucker’s management philosophy.A comprehensive and in-depth interpretation of Drucker’s idea of corporate social responsibility will help Chinese enterprises understand and apply the concept of corporate social responsibility better.Drucker’s idea of corporate social responsibility has its specific historical background.Under the background of the emergence of the industrial organization society in Europe and the revival of the research on the ethics of responsibility in the western society,Drucker inherited and developed the western ethics of responsibility.At the same time,he also further considered the ideas of " a free and functional society" and "social ecosystem" and finally puts forward his idea of corporate social responsibility.The main contents of Drucker’s thought on corporate social responsibility include three aspects:Drucker first explained that economic performance is the starting point of corporate social responsibility,then he put forward that the limition of liability is the scope of responsibility that enterprises should pay attention to when undertaking social responsibility.He ultimately proposed the creation of "responsibility-based organizations" to implement corporate social responsibility.It is worth pointing out that Drucker criticize two contemporary views on corporate social responsibility.After elaborating the main content of Drucker’s idea of corporate social responsibility,it continue to analyze the characteristics and shortcomings of Drucker’s idea of corporate social responsibility.The characteristics of Drucker’s idea of corporate social responsibility are obvious.This idea insists on examining the issue of social responsibility from the perspective of philosophy,emphasizes the practicality of corporate social responsibility,and analyzes the issue of social responsibility from the perspective of "social ecology".However,this idea has its own disadvantages.Drucker’s idea of corporate social responsibility is too idealized,and he cannot solve the contradiction between the limit of responsibility and the level of capacity of the enterprise.There is also a tendency of more responsibility in this idea.Drucker’s idea of corporate social responsibility has also brought important enlightenment to contemporary Chinese enterprises.The first implication is that Chinese enterprises should vigorously create economic performance.The second point is to advocate Chinese enterprises to undertake appropriate social responsibilities.The third revelation is that Chinese enterprises can carry out their social responsibility by establishing a responsibility-oriented organization.