"Micro" Turn Of Grand Theme

There are many incompatibilities between the seriousness of the grand theme and the "micro" attribute in the current media context,and in the development process of the micro documentary,the "micro" turn of the grand theme is the key step towards the popularization while maintaining the cultural core.Every Treasure Tells a Story,a hundred episode micro documentary produced by CCTV-9,has found an internal balance between adhering to the mainstream cultural value orientation and the "micro" turn.At the same time,it has opened a gap for the "micro" turn of documentaries with grand themes in the field of micro documentary,helping the "Great Upsurge In Micro Documentary ".This thesis analyzes the micro turn strategy of Every Treasure Tells a Story from three aspects: Micro deconstruction,meaningful reconstruction and external presentation of the grand theme,and explores its beneficial enlightenment for the future micro turn development of the grand theme micro documentary.In the first part,this paper introduces the current media environment and the development status of the documentaries of the grand theme,clarifies the related concepts and research status of the micro documentary of the grand theme and Every Treasure Tells a Story through literature review,and clarifies the research significance and research ideas of this paper.The second part is the first chapter of the text,which mainly explains the internal meaning of "micro" turn of the grand theme.The refinement trend of aesthetic consciousness puts forward the refinement requirements for the presentation of "micro" in micro documentary,and puts forward the main way of artistic conception in the deep expression of "micro" length.The third part mainly discusses the multi angle dismantling of its grand theme in the micro documentary Every Treasure Tells a Story.It deconstructs the traditional expression of the grand theme through three aspects: topic selection,narrative perspective and narrative mode,forming its unique "micro" expression.The fourth part focuses on the significance reconstruction of the micro documentary Every Treasure Tells a Story.On the basis of dismantling the theme,the micro documentary reshaped the mainstream values through the deep meaning of image expression,combed the Chinese civilization and explained the ancient Chinese philosophy,and completed the meaningful creation of the "micro" turn of the grand theme recording image.The fifth part is about the external presentation of the macro theme in the micro documentary Every Treasure Tells a Story.If the national treasure can speak,it actively integrates into the external environment,constructs the national treasure IP of micro documentary through exquisite production and precise grasp of "micro" communication,and skillfully achieves the reconciliation between traditional culture and subculture.The sixth part is some feasible suggestions for the "micro" turn of the grand theme micro documentary.Through the case analysis of micro documentary Every Treasure Tells a Story,it can be concluded that the macro theme micro documentary needs to grasp various elements and value significance in the future "micro" development process.