Confucius Institute Research On The Overseas Transmission Of Chinese Culture

The overseas transmission of Chinese culture by Confucius Institutes is an important part of the international transmission of Chinese culture,which plays a vital role in the implementation of the cultural power strategy.It is related to national interests and is a strategic task for the development of the party and the country.Since ancient times,China has not stopped the pace of Chinese cultural transmission towards the overseas,which has continuously expanded the international influence of Chinese culture,and contributed to the transmission and exchange of world culture.Since the founding of New China,the party and the country have placed a high value on the overseas transmission of Chinese culture.The establishment of the Confucius Institute has responded to the call of the country,which has far-reaching significance for enhancing the international competitiveness of my country’s culture,enhancing the country’s cultural soft power,and improving the country’s discourse power.Since its establishment,Confucius Institute has worked hard to meet the needs of people from all over the world for learning Chinese language and Chinese culture,strengthen cultural exchanges and cooperation between China and other countries,develop friendly relations with other countries,promote the development of multicultural world,and make great contributions to building a harmonious world power.At the same time,Confucius Institutes have encountered various difficulties and challenges during the process of transmitting Chinese culture.For example,from the perspective of cultural transmission content,some teachers cannot accurately choose Chinese cultural content for transmission under the cultural background of different countries;From the perspective of cultural transmission audiences,we have not fully analyzed which social classes of audience targets have more social resources,which can make the limited resources of Confucius Institutes more effective,so that Chinese culture can be spread more widely around the world;or we know that the target audience of this social class is very important,but I don’t know what method can be adopted to win their support and cooperation;From the perspective of cultural transmission channels,today,when social media is widely used,Confucius Institutes have not yet developed Cultural transmission channels of overseas social media.These show that the Confucius Institute still has many problems to be solved.Therefore,it is very necessary to conduct in-depth research on Confucius Institutes from the perspective of overseas transmission of Chinese culture and to explore good strategies.Based on this,this article believes that the "Celebrity Effect" should be applied to the cultural transmission field of Confucius Institute.It is proposed that "social celebrities" from all over the world should be the important audience target of Confucius Institutes;It also proposed that the Confucius Institute should combine with the Chang Jiang Business School to establish the "International Celebrity Business School" for striving the "celebrity" groups from all over the world to become an important audience group of the Confucius Institute;It is proposed that the commonalities and individualities of other countries’ cultures are compared and studied by the method of extracting the characteristic key words of the main cultural gene.Saudi Arabia is regarded as a typical representative of Islamic countries,and it is proposed that specific suggestions and countermeasures for the cultural transmission work of Confucius Institutes in Islamic Countries.It is proposed that Confucius Institutes should expand international network celebrity partners who love Chinese culture and use their power to help us transmit Chinese culture.And putting forward specific countermeasures for the establishment of overseas social media channels.