A Report On E-C Tourism Translation Of Insight Guides India (Excerpt) Based On The Theory Of Cultural Adaptation

This is an E-C translation report based on several chapters from the travel book Insight Guides India.This book provides the readers with comprehensive plan guide on human history,tourist sites,society and religions,and famous cuisine.The E-C translation on these chapters not only shows details on clothing,food,accommodation,and transportation,but also facilitates readers micro-world to have an insight into macroscopical India.This travel guide book covers an extensive content and introduces a historical country with the ancient civilization.And it is featured with rich cultural background,numerous and complicated places names,many religions rules,and cultural words.Also,many cultural elements are different from that in target language country and the way how words,sentences,and paragraphs are expressed is various.Thus,it is challenging to eliminate conflicts to make the guide book adapt to the target language country.In the report,the author aims to solve these problems in translating guided by the theory of Cultural Adaptation.The original cultural content shall be preserved and adaptation is made to eliminate conflicts between two different cultural backgrounds.The author uses free translation and information recombination to achieve cultural assimilation,uses lessened translation and fuzzy dealing ways to get cultural desalination,adopts literal translation annotation and extension of meaning to realize cultural transformation,and adopts additional translation and conversion method to realize cultural beautification.In this way,a nice impression of reading is made both at the linguistic level and the cultural aesthetic level.This E-C translation guided by the theory of Cultural Adaptation is made to achieve translation equivalence and smooth the cross-cultural communication.