The Influence Of Idol Worship On Internet Altruistic Behavior

In 2016,General Secretary Xi Jinping put forward such a requirement on how to build the Internet: We should strengthen the sense of mission and responsibility of Internet companies,and jointly promote the sustainable and healthy development of the Internet.On Weibo,the main online social platform,the cumulative number of fans has exceeded 16 billion,with each Weibo user following an average of more than 30 entertainment stars.It can be seen that grasping the behavior dynamics of the fan group is indispensable for building a healthy Internet ecological environment,and deepening the understanding and exploration of the network altruistic behavior of the fan group is beneficial to the construction of a sustainable and healthy Internet environment.The uniqueness of the fan group lies in their high degree of involvement in idol worship,so what factors will affect the degree of involvement in idol worship,and whether the fan’s online altruistic behavior will be affected by the degree of involvement in idol worship.All those issues are worth studying in the current construction of a healthy Internet.Based on the summary and analysis of previous studies on fan groups,this paper proposes the hypothesis that idol worship will affect fans’ altruistic behavior,and emotional intelligence will affect the degree of fans’ idol worship.Through the questionnaire survey,the relationship between the emotional intelligence of fans group,idol worship involvement and online altruistic behavior was explored.Research tools include "Emotional Intelligence Scale-Chinese Version","Idol Worship Scale-Chinese Version" and "College Students Internet Altruistic Behavior Scale".The study collected 273 questionnaires through convenient sampling and 242 questionnaires were valid.After statistical analysis,the research results are as follows:(1)There is no gender difference in fan group idol worship,but there is a difference in education level and worship stage;emotional intelligence and online altruistic behavior are different in demographic variables such as gender and education level.(2)The economic pressure experienced by fans in the process of star chasing,the daily time of star chasing,and the frequency of communication with other members of the fan group are positively correlated with and can positively predict the degree of involvement in idol worship.(3)Emotional intelligence,idol worship,and online altruistic behaviors are correlated,and the understanding and reasoning dimensions of other people’s emotions in emotional intelligence play a partial intermediary role in the relationship between idol worship and online altruistic behaviors.(4)Idol worship can positively predict emotional perception,understanding and reasoning of self and others’ emotions,while negatively predicting emotional expression.