Brand Marketing Strategy Of A Art Training School

The scale of China’s art education and training is becoming larger and larger.According to relevant data,in 2018,the scale of China’s art training market has grown to 82 billion yuan.Compared with 33.4 billion yuan of China’s art training market in 2013,the market scale has more than doubled.According to the calculation,it will break through the 100 billion yuan market by 2020.Because more and more people participate in art education and training,it provides many art education and training schools and institutions with opportunities for development.The competition among art education and training schools and institutions is becoming more and more fierce.With the increasing strength of brand marketing,the competition between brands is also complicated.How to survive and develop better and occupy a favorable position in the market is a problem that every art education and training school must consider.Building an effective brand marketing strategy is very important for art education and training schools to improve their internal management,highlight their advantages and take the lead in the competition of the same industry.This paper studies the brand marketing strategy of a art training school,starting from the analysis of the general situation and environment of the school,explains the market segmentation and target market of a art education training school,and then clarifies the current situation and existing problems of the school’s brand marketing by using the method of questionnaire survey,traces the reasons for the problems found,and finally designs a art training school The brand marketing strategy of the University and the implementation guarantee of the brand marketing strategy.On the one hand,it enriches the application research of brand marketing strategy theory,and provides a useful reference for the application research of brand marketing strategy in the future art education and training industry.On the other hand,it improves the brand marketing strategy and brand marketing system of a art training school,so that it can calmly face the challenges and competition of the current fierce art education and training market,and enhances the competitiveness and sustainable profitability of the school,which provides a reference for the formulation of future brand marketing strategy of a art training school.In the process of research,this article found that A Art Training School faces problems such as too broad positioning,insufficient service details,insufficient marketing manpower investment,and unsatisfactory communication effects in the actual marketing process.These problems are caused by the choice of A Art Training School’s target market Inaccuracy,imperfect brand marketing system,lack of brand human resources,and single brand promotion methods.Taking into account the problems in the brand marketing process of the current A art training school,and referring to the brand marketing theory and practical experience of related scholars,from brand positioning,brand management,brand marketing team building,brand culture,brand marketing mix five Designed the brand marketing strategy.Later,specific implementation guarantees were designed for brand marketing strategies,such as consolidating capital guarantees,establishing a complete marketing system and organizational structure,strengthening the construction of brand marketing talents,changing brand marketing concepts,improving performance evaluation mechanisms.