Research On The Present Situation And Problems Of Rural Folk Culture Industry

In recent years,people have gradually recognized the artistic value of folk culture,and the development of folk culture has also been attached importance to by the government,which has issued the Strategic Plan for Rural Revitalization(2018-2022)and other policies and measures that are beneficial to the development of folk culture resources,showing an increasingly strong trend of "industrialization".Rural folk culture industry must be in line with the particularity,local characteristics of the direction of development,with the market economy,rich folk culture products continue to adapt to the market demand,and gradually enter the stage of industrialization development,in order to maintain long-term vitality.In this paper,based on rural folk culture industry development theory,literature at home and abroad,theoretical support for the article,in the industrialization of cultural resources development has become increasingly strong under the premise of the research background,with the on-the-spot investigation and case analysis approach to rural folk culture industry development research,defined the concept of relevant core,At the same time,the present situation of the development of rural folk culture industry is analyzed,and then the general situation of the development of rural folk culture industry in China is sorted out,and the advantages and problems of the development of rural folk culture industry are analyzed,and then the principles and basic requirements of its development are discussed.Based on the development of rural folk culture industry in Puyang County,Henan Province,and taking the acrobatic culture and straw painting culture of Puyang County,Henan Province as specific cases,this paper analyzes the general situation of the development of rural folk culture industry in Puyang County,Henan Province,and puts forward the strategies for its development: We should strengthen personnel training,form standardized management,establish a benign market and provide financial support from the government.At the same time,we put forward some suggestions on industrial implementation methods,namely: To strengthen the research and development of folk culture series products,folk culture festival exhibition brand building and folk experience tourism development,to produce products suitable for market demand,to create cultural brands with folk characteristics,to form a new "folk culture industry" and so on will become the direction of our efforts in the future.