A Comparative Study On The Transfer Of Fans Of Network Literature Ip And Traffic Stars In Filmmaking

Network literature IP refers to high-quality network literature works with copyright development value,which are suitable for cross-media adaptation and have a large fan base.Flow stars refer to stars with super high popularity developed on the basis of fans.To study the adaptation of the current IP network literature works,how to attract fans of the original flow stars in IP network literature adapted to attract fans how much and how to play to the greatest extent overlapping fan groups of resonance effect of several major problems,this article from the Angle of the fan,with typical IP network literature "Lao Jiu Men" as an example,based on real case study and analysis of the original fans and star fans migration behavior factors,it is concluded that the effect on the original fans across the media the main factors of the migration of sentimental value,adaptation,and fit the original work and the role of opinion leaders,The main factors affecting the migration of star fans include the fans’ emotion based on identity,the quality of CP shaping and publicity,and the matching degree between stars and roles.After comparing the migration behavior of the two groups and its effects,it can be found that: emotional value is the core factor that affects the migration behavior of the fans,and there is an emotional defense mechanism in the fans;Compared with the fans of the original work,the continuous transfer behavior caused by the emotional transfer phenomenon is more significant among the star fans.Therefore,the producers should pay attention to the following points when developing IP for adaptation: first,they should grasp the inner emotional foundation of fans,improve the adaptation quality and appropriately use traffic stars when adapting film and television works;Producers should grasp the overlapping groups of fans of the original work and fans of stars to achieve two-dimensional resonance.