Research On The Communication Path Of International Standard Dance Culture Under The Background Of New Era

International standard dance was introduced into China in the 1980s.As a new sport,it is the product of the integration of sports and art,and has been favored and recognized by people of different levels.It not only plays a role in exercising the body and strengthening the body and mind,but also enriches the spiritual vitality of the people.But at present,its popularity is not wide,and the public does not have a correct understanding of the culture of international standard dance.In the 1970s,the Internet came along.With the development of The Times,the development of the Internet is also mature,has been fully integrated into the daily life of human beings.Nowadays,in the era of media convergence,that is,the era of omni-media,the dissemination of international standard dance has also broken through its original interpersonal communication mode and started to break the limitations of time and space to carry out large-scale dissemination with the help of third-party media.This paper mainly through the literature material law,expert interview,questionnaire investigation,logical analysis and mathematical statistics to analyse the present situation on the development of sports dance,from the perspective of art and communication,with the spread of the international standard dance culture in our country as the research object,with the help of lars weir’s theory of "five w" spread to the spread of international standard dance culture in our country main body,contents,route of transmission,audience and the five aspects discusses the communication effect,thus combing research out of the spread of the current international standard dance in our country the status quo,summed up the propagation characteristics of international standard dance in our country,As well as the international standard dance culture in the process of China’s dissemination of problems,so as to provide strategies for the development of international standard dance culture in China.The analysis concluded:(1)The communication process of China’s international standard dance culture is a process of integrating interpersonal communication,organizational communication and mass communication.(2)The main body of communication is diversified,with government departments,domestic universities,social organizations and individuals as the main body of communication.(3)The communication content is to carry forward the international standard dance culture,promote and develop the standardized international standard dance market,standardize and innovate the international standard dance technology and theory,and constantly update and expand the communication content with the development of society.(4)The arrival of the information age has promoted the spread of international standard dance culture,and the audience of international standard dance has also changed.The audience of international standard dance has changed from being accepted by specific groups to being accepted by the new media,and the aesthetic orientation of elite culture of international standard dance has changed to popular aesthetic orientation,from specialized audience to non-specialized audience.(5)The communication problems of international standard dance culture in China are as follows:in terms of communication subjects,social organizations are not standardized,and false information sent by informal associations is serious.Most teachers who are engaged in international standard dance do not study for a long time,which leads to the transmission of incorrect dance knowledge.In terms of communication content,vicious competition and false propaganda appeared in the industry,which was endowed with too many commercial utilitarian demands and deviated from the essential culture of international standard dance.In terms of communication audience,the audience of international standard dance is targeted,and extensive communication needs to be improved.In terms of communication effect,the audience is not aware of the international standard dance culture,and some audiences still have biased "stereotypes" about the aesthetic concept of international standard dance.