A Study On The Enhancement Of Cultural Connotation On The Value Of Tourist Souvenirs

With the advent of the globalization era,tourism has been developing at a high speed,and tourism souvenirs play an increasingly important role in the tourism industry.Developed countries through the improvement of the tourism souvenir market,to achieve profit maximization.China’s tourism souvenir market is also in a period of rapid development,but the quality of products are intermingled.This paper is devoted to the study of the domestic tourism market and development potential,paying attention to the function of humanistic connotation in the design of tourism souvenirs,and promoting the value of tourism souvenirs.This paper expounds the connotation of humanism,the concept of tourist souvenirs and the relationship between them,so as to provide direction guidance for the follow-up development of tourist souvenirs and logical theoretical basis for the design work.This paper makes a deep research on how to design tourist souvenirs with humanistic connotation,and puts forward that the design of tourist souvenirs should pay attention to the extraction of elements,and incorporate the expression of artistic conception into the design,so as to arouse the emotional resonance in the form of scene reappearance.The principles of differentiation,depth,participation and focus should be followed in guiding the concrete design.In the implementation of the design part,Zhang Shuaifu as an example of the design of tourism souvenirs,is the theoretical research approach to achieve.Zhang Shuaifu on the investigation,understanding the historical context,the use of research results analysis,refining human factors,to explore the practice.In this paper,General Zhang Xueliang in 1928 in the revitalization of the northeast since the creation of Yingtian rice as a material carrier,bearing general Zhang Xueliang’s patriotic spirit and national beliefs.The deep historical culture,traditional folk custom and national spirit will be refined into the design of tourist souvenirs,so that the excellent traditional culture and national spirit can be continued and developed.The promotion of the cultural characteristics and aesthetic taste of tourist souvenirs can bring considerable economic benefits to the local.