Viewing Communication Strategies Of New Media Food Documentaries From The Perspective Of 4I Theory

With the continuous development of new media,the Internet technology and progress,traditional media and new media constantly blend infiltration,in the domestic field of documentary has changed dramatically,a large number of excellent,subverts the traditional new media documentaries show in front of a large audience,to a large audience was repeated the best audio-visual gluttonous feast.Carefully examining the vitality and activity of new media documentaries,especially new media diet documentaries,under the framework of the new media era,the "4I" theory proposed by the famous professor Don Schultz has been interpreted and verified.By analyzing and deconstructing the "4I" theory as the research method,this paper focuses on the new media food documentaries and my graduation project<Wei!Xianghe!> to analyze and elaborate.The first part of this paper mainly expounds the <Wei!Xianghe!>.The background and basis of the topic selection,as well as the significance and innovation of the topic,and the corresponding research methods.In the second chapter,the differences and development achievements between new media food documentaries and traditional media food documentaries are specifically distinguished by digging into the development history of new media food documentaries and the brand new characteristics presented.The third chapter explores the advantages and characteristics of food documentaries in new media comprehensively through the interpretation of each specific item of the "4I" theory.The last part is the conclusion part,which summarizes the key points of the whole paper and makes a prospective study of the overall development characteristics of new media documentaries and the "4I" theory.