Study On The Application Of Slow Design Concept In Brand Design

Today’s society has fully entered the post-industrial era with high technology as the core and rapid development of electronic information technology.The pursuit of efficient,low-cost and standardized fast-paced life has become the main theme."Slow" has been forgotten.People begin to blindly pursue the speed of life,which makes the life with fast food and consumerism become more monotonous and the meaning of life is gradually forgotten.Since 2014,Chinese enterprises with low cost and rapid expansion as their general direction have been closed down and gone bankrupt one after another.How to transform from "Made in China" to "Chinese Brand" has become an urgent problem.In order to alleviate the negative impact of modern consumerism culture on people’s life,designers began to reflect on the existing design patterns,hoping to get inspiration from other design concepts.At this time,the concept of slow design attracted people’s attention.Slow design is not only a rejection of fast design,but also a refutation of fast-paced life and consumerism.It is the designer’s reflection on a series of bad consequences such as environment,society and human nature produced in the design process.With the change of consumer demand and social environment,brand design began to use the concept of slow design,and put forward a new direction of brand design development.Starting from the original proposer of slow design,this paper analyzes and summarizes the domestic and foreign practices and theories related to slow design one by one.Meanwhile,it also sorts out and summarizes domestic and foreign literatures and practical projects of brand design.Followed by using questionnaire survey,field investigation,case analysis and other research methods,ancient town within the foreign brand in the market,the present situation,development analysis,from two aspects of market environment and the social demand,illuminates the slow design concept of the ancient town of brand design change,and to join after slow design concept,to explore to the ancient town of brand design to a new development path.Finally,through the analysis of the above theory and data,determine the slow design in furong town brand design,the design principle,design method based on the design principle and method in the application of furong town brand design,determine the slow design application value in the ancient town of brand design for brand design to provide the scientific guidance and basis for a new direction.By systematically combing the concept of slow design and exploring the slow design brand of Furong Town,this paper tries to find a brand new design mode for the current brand design of ancient Chinese towns,and then find a brand design that conforms to the development pace of ancient towns and returns to the local cultural characteristics.And how to better build a harmonious and beautiful living environment to make some of the best attempt and thinking.