Research On The Visual Innovation Design And Display Application Of Surname Totems

With the development of technology and social progress,the way traditional culture is displayed has broken through the traditional boundaries and is no longer in the old primitive mould,but has changed with the aesthetic habits of the people of today.Surname totems have undergone a radical change in both their visual presentation and the way they are used.Surname totems are no longer just attributes of clan classification and educational functions;they are now a fashionable and trendy visual symbol.In modern society,people are more interested in using electronic devices such as mobile phones,computers and tablets to access information than paper-based reading media such as newspapers and magazines.More and more new media platforms are using illustration to convey information,express emotions and enhance the reading experience.Illustrations drawn with the help of electronic devices such as hand-painted boards,computers and computer software have become the main form of presentation of picture information in the new media era,and illustration has taken on an appropriate form of expression in the new media.The visualisation of illustrations of surname totems will become one of the main ways in which surname totems are disseminated nowadays.The visualisation of illustrations of surname totems is in fact an exploration of the combination of traditional culture with current visual aesthetics and technological developments,transforming each other to produce a richer visual effect.At this stage,cultural communication through the use of display design has become increasingly popular,mainly because of its ability to present culture in a more comprehensive way through more intuitive means.By organically integrating display design and surname totems,creating a display space where tradition and modernity collide,we summarise and summarise a new visual presentation to interpret the meaning of surname totems,and visualise them based on rational and emotional analysis,so that they have their own characteristics as well as the characteristics of the new era.While exploring the visualisation of the illustration of the surname totem,the exhibition breaks through the traditional way,allowing visitors to appreciate,taste and even explore the connotation of the exhibition in various ways,guiding them to experience the message of the exhibition in a complete and rhythmic way,improving the artistic impact and spiritual impact of the illustration of the surname totem as a comprehensive art product,and making visitors get a strong visual impact.