A Research Of Lagerfeld’s Chanel Brand Design Style And Contemporary Inspiration

The Chanel brand has been founded by lady Gabrielle Chanel who is the leadership of the brand in France in 1910.Its design style is noble and elegant,and the lines are simple and exquisite.Since the brand was entered into the market,consumers of the brand continuously increase,consumers have been increasing and favored,so it has formed its own unique brand style—Chanel style.With the continuously growth of audience,there comes into forming a style of Chanel,which represents a style,an unfading and unique style.Except from the founder,lady Gabrielle Chanel,the design style of Lagerfeld also has created a monumental accomplishment for the Chanel brand.Since the Chanel brand has born,it has experienced the development throughout a hundred years,which till now has opened lots of terminal stores all over the world,the Chanel has achieved ten million dollars in revenue only in 2018.The success of Chanel brand cannot be separated with the deep love by consumers,but trace to the fundamental reason for it is not only that the Chanel brand targeted for sales,but the strong aesthetic culture concept behind its brand,The reason is because it has achieved the present results is that Chanel brand is not only for the purpose of profit.The original intention of the brand is to convey the concept of cultural aesthetics,which is the combination of the apparel and accessory designed and the art history.Therefore,the people who buy this brand have excellent quality and high social position,which provides the constant vitality for the development of brand for a century.To explain the aesthetic concept of the Chanel brand.First of all,Through analysis the source and origin of Chanel brand to understand its birth and development of brand,among them the design styles of Lagerfeld should be mainly analyze.Secondly,by analyzing the aesthetic culture source of Lagerfeld’s design style: classical culture concept-elegant beauty,western architecture culture concept-beauty of form and street culture concept-beauty of life,which reveal the design style of Lagerfeld of implicit aesthetic culture which has made a nourishment and penetration to the Chanel brand.Then,by analyzing the design of the Chanel clothing from the silhouette,fabric,color and accessories of the clothes,four aspects of Lagerfeld’s design style can be summarized: the diversified change of H silhouette,the innovation of tweed material,the richness of black and white classic color scheme and the redesign of diamond check pattern.Next,the aesthetic culture of Lagerfeld’s design style is applied to the expression of the product and design use through the expression of its methods:inspirational,visual,cultural and technological perspectives.Finally,make a conclusion on the Lagerfeld design style.During the period of Lagerfeld,the design style of Chanel brand has the rich region colors and its own unique Aesthetic culture,dedicated to giving women more possibilities,with its unique design style for modern,independent and exquisite women to design elegant,exquisite and fashionable products.In the meantime,Lagerfeld always has a reverence for lady Chanel,dedicated to extracting the quintessence from the past to create a better future.Lagerfeld is committed to the organic integration of Chanel brand culture and its products while creating spiritual resonance with the audience,which is the original intention and future development direction of Chanel.