The Spread And Cultural Influence Of Chinese Costume TV Dramas In Thailand

In the context of globalization,international competition is becoming increasingly fierce,and national soft power is crucial to enhancing a country’s overall strength.National soft power mainly refers to cultural power,which is the power and influence of a country in terms of culture.In the fierce international competition environment,the culture of various countries presents a new pattern of exchange and confrontation,cooperation and competition,and it is a consensus reached by the international community to enhance the soft power of their own culture.Movies and TV dramas are a kind of mass cultural product and one of the main ways people entertain.It has the characteristics of popular,vivid image,diverse levels,and wide spread.It is not only a cultural product,but also a carrier of culture.It has the function of cultural dissemination and is one of the effective ways of cultural output from countries around the world.Only when a country recognizes the value of culture and attaches importance to cultural construction can it achieve its development and enhance its comprehensive strength.Only through proactive cultural output can a country’s influence in the world and international discourse power be enhanced,cultural soft power,and Chinese culture "going out" can be promoted.China and Thailand have a long history of exchanges.Chinese TV dramas have been spread to Thailand for more than 40 years.This article mainly studies the dissemination of Chinese costume TV dramas in Thailand,the acceptance of Chinese costume TV by Thai audiences,and the influence of Chinese culture in Thailand.On this basis,it analyzes the problems of Chinese costume TV dramas dissemination in Thailand and proposes corresponding improvement measures.It will provide a reference for the spread of Chinese TV dramas in Thailand in the future,so as to promote the spread of Chinese culture in Thailand.This article is mainly divided into seven parts: the introduction part discusses the research background,research purpose and significance,domestic and foreign research status,research methods and main research content;the first chapter describes the development of Chinese TV dramas and overseas dissemination;the second chapter research The dissemination of Chinese costume TV dramas in Thailand;Chapter 3 analyzes the acceptance of Chinese costume TV dramas by Thai audiences;Chapter 4 analyzes the reasons why Thai audiences recognize Chinese costume TV dramas;Chapter 5 discusses the production of Chinese costume TV dramas in Thailand Impact;Chapter VI analyzes the spread of Chinese costume TV dramas in Thailand and proposes corresponding measures.This article believes that the dissemination of Chinese culture using TV dramas as a carrier must pay attention to two aspects: the content and the form of dissemination.It is necessary to create recognizable and influential film and television stars,improve the quality of TV drama translation,base on the national culture and make use of the same characteristics in the Chinese and Thai cultures,and seek innovation and change in the creation of TV dramas.It is necessary to grasp the advantages of Internet dissemination,and on the premise of complying with relevant national policies,use integrated media and self-media platforms to disseminate Chinese TV series from multiple aspects and channels.