Research On The Application Of Traditional Signboard In Modern Shop Sign

Signboard is a special commercial sign used to attract customers in ancient China.From the Spring and Autumn and the warring states period,which originated from Bhuang and Zihuang,to the prosperity of Ming and Qing Dynasties,Signboard developed into models,characters and symbols,and then died out due to war and social development after the Republic of China.Signboard has always been an important form of commercial advertising in ancient China.Signboard has its unique functions in commercial publicity,brand building,cultural heritage and so on.This thesis combs the development context of signboard and summarizes the changes of design aesthetics in the development process of signboard from the spring and Autumn period to the Republic of China.Combined with the aesthetic characteristics of each era,this thesis studies the aesthetic models of signboard in different times,which can be roughly divided into the rational beauty in the spring and autumn and Warring States period,the romantic beauty in the Tang and Song Dynasties,the folk beauty in the Ming and Qing Dynasties,and the disappearance of the Republic of China.Combined with the analysis and Research on the shape,technology and pattern of the signboards,the signboards are divided into physical signboards,model signboards,character signboards and so on.Although the types of signboard are different,the cultural connotation of signboard comes to the cultural level through its materiality.Through the analysis of auspicious patterns and characters in signboard,we can find that signboard is a commercial advertising form integrating cultural function,commercial function,design function and aesthetic function.All kinds of functions contained in signboard are worthy of our learning and reference.The "restaurant in the middle" restaurant design is based on cultural heritage,business image building and business spirit excavation.It draws on the invenrations to draw rich nutrients.The design of "kezhongxing" restaurant’s shop sign has fully studied and used for reference the traditional shop sign.The inheritance of contemporary shop sign to the shop sign should take its meaning and learn its spirit,and further study the business spirit,trademark concept and competitive consciousness contained in the shop sign.