Research On Yantai Tourism Image Promotion Design Based On Flat Style

Nowadays,the improvement of material level makes people’s life and consumption concepts constantly change.Tourism has become one of the leisure ways to relieve the pressure of people’s life,work and study.With the upgrading and development of the tourism industry,consumers continue to choose tourist locations.In order to gain the favor of tourists,each region is committed to creating a distinctive and distinctive tourism image.The flat style is a product of the digital age.It has simple graphics,bright colors and outstanding visual performance.Its unique design features make it possible to create a bright tourism image.Based on the flat style and the theme of "Fresh Yantai",this paper studies the Yantai tourism image promotion design based on the flat style.The main research contents are as follows:The flat style has the characteristics of simple graphics,rich colors,and intuitive visual effects.It is a design style that has emerged in recent years.It was the first to be popular in interface design.However,the commonality between designs makes the flat style also be applied to other design fields..Based on the flat style and the theme of "Fresh Yantai",this paper studies the Yantai tourism image promotion design based on the flat style.The main research contents are as follows:The first part is to study the related content of the flat style tourism image promotion design through the literature research method and case analysis method.Analyze the concept,principle and function of tourism image promotion design and the connotation,elements and characteristics of flat style tourism image promotion design combined with application cases.The second part explores the design strategy of "Fresh Yantai" based on the design characteristics of flat style.First,analyze the design basis and current situation of Yantai tourism image;secondly,summarize the principles and methods of Yantai tourism image promotion design;finally,think about the design theme and design content.The third part is to practice the promotion and design of the tourism image of "Fresh Yantai".First,extract the graphics and color elements of the tourism image from Yantai tourism resources to lay the foundation for subsequent design expressions.The second is to design and express around the theme of "Fresh Yantai",including tourism image logo design and tourism image scroll illustration design.Third,apply the tourism image design of "Fresh Yantai" in both online and offline ways.