Research On The Promotion Of Mazu Cultural Tourism Products In Meizhou Island

Mazu culture plays an incomparable role in enhancing national feelings,enhancing national cohesion and centri Petal force.It also plays a very important role in promoting the protection of cultural heritage,and is the highlight and focus of the development of modern tourism economy.As the birthplace of Mazu culture,Meizhou Island is facing the pressure of competition in the tourism market.It is very important for the development of tourism in Meizhou Island of Fujian Province how to get a place in the fierce market competition and win the tourists and the market.Based on this,this article on meizhou island ascend on products of mazu culture tourist resources in the sustainable development theory,on the basis of combining literature research,questionnaire survey method,reference to "the tourism resources classification,investigation and evaluation"(GB/T18972-2017),on meizhou island mazu culture tourist resources classification,and evaluation of meizhou island mazu culture tourist resources,and then analyzes the problems existing in the mazu culture tourist resources ascension ascension island,and put forwards the suggestion of mazu culture tourist resources ascension ascension island and guarantee mechanism.At present,there are abundant Mazu cultural tourism resources on Meizhou Island,but there is no system of Mazu cultural tourism products in the process of promoting tourism resources products,which is reflected in the lack of characteristics of Mazu cultural tourism souvenirs,lack of development planning of Mazu cultural heritage,and insufficient integration of natural ecological resources on the island.Secondly,both the tourists inside and outside Putian City are faced with the problem of the lack of convenient transportation for Mazu cultural tourism on Meizhou Island.Third,the tourism resources marketing of Mazu culture in Meizhou Island is insufficient.Although Mazu culture has a strong cultural heritage,which has been for thousands of years and has believers all over the world,there are many people who know "Mazu" but do not know "Mazu culture".Fourth,the poor protection of Mazu cultural tourism resources on Meizhou Island will directly affect the sustainable development of Mazu cultural tourism resources.Therefore,in order to guarantee the sustainable development of mazu culture tourist resources,meizhou island tourism resources in product should follow four basic principles in the process of ascension,namely the principle of unified planning,collaboration,ecological environment protection principle,principle of uniqueness and principle of economic benefit,on the basis of reshaping meizhou island mazu culture tourist resources products system;Improving tourist transportation;Strengthen the tourism market management,improve the integrated marketing ability;On the premise of protection,we should follow the sustainable development path.In addition,in order to ensure the promotion of Mazu cultural tourism resources and products on Meizhou Island,we should improve the personnel training mechanism,improve the infrastructure construction mechanism,strengthen the support and guidance mechanism of the government,and establish a sustainable development mechanism.