The Research On Collage Students’ Communication Mode In New Media Era

Communication is a spicial way of people’s living.With the advent of the new media era,new media forms based on developed Internet information technology are constantly enriching our lives and becoming an inseparable part of people’s everyday communication.As a largest audience group in the new media era,college students are exposed to the most cutting-edge knowledge and have good professional knowledge reserve.They are able to use the new media platform for ideological communication and emotional interaction and sharing.Therefore,the communication mode in the new media era has been increasingly embedded in the life of college students.Under the guidance of Marx’s communication theory,this study puts forward some countermeasures to standardize the communication modes of college students,which is conducive to guiding college students to form rational,correct communication concepts,and establish a kind of harmonious communication relations,the perfection of personality and the free and comprehensive development of college students.This paper adopts the methods of combining theoretical research with practical investigation,interdisciplinary research and comparative research.After expounding the relevant theories of college students’ communication modes in the new media era,this paper analyzes the basic pattern of college students’ communication modes in the traditional media era and the new media era,and compares the forms and contents of college students’ communication modes in different eras.And It also demonstrates the continuity,convergence,development and vicissitude of college students’ communication modes in the traditional media and new media era.Further analysis for the new media on college students’ interactions,as well as the influence of the college students in expanded exchanges scope to accelerate the process of socialization.College students themselfs show platform at the same time and also carry out a communicative role multiple subject alienation crisis,a large number of fragmentation information impact on college students’ mainstream ideology,excessive addicted to the virtual world of communication,which may cause negative influence like real interpersonal alienation.Based on the analysis of the above reasons,this paper proposes countermeasures from three main levels.For college students,it is necessary to improve objective and rational knowledge,strengthen ideological and moral education,cultivate good personality quality,and actively participate in social practice to return to the nature of social interaction;For school administrators,they should be good gatekeepers and scavengers of the new media construction team on campus,carry out rich campus cultural activities,cultivate socialist core values and strengthen the value guidance of mainstream ideology.Government regulatory bodies in the society should improve relevant laws and regulations,improve ethical and moral norms,and clarify the responsibilities of supervision and management.