Research On The Development Of Silk Road Culture In Qinghai From The Perspective Of Marxist Cultura Lintercourse Theory

History and practice show that a region and an ethnic group energetically assimilate the distinguished cultural achievements of other ethnic groups in cultural Intercourse,protect their own cultural system,and energetically promote and disseminate distinguished culture abroad,which is conducive to the development of their own culture in the process of the times,and enhance culture as part of the soft power of our country and influence on the world.Silk Road Culture in Qinghai presents the characteristics of pluralistic integration of Chinese culture,is the result of cultural Intercourse among the ethnic groups in ancient China on Qinghai silk road.In history,its cultural development is also promoted by cultural Intercourse among various ethnic groups.From the perspective of Marxist cultural communication theory,relying on the local chronicles and historical books of Qinghai Province which contain the cultural content of Qinghai Silk Road,this paper analyzes and summarizes the basic connotation and main content of Marxist cultural communication theory and the development of cultural comunication theory by the sinicization of Marxism,so as to analyze the development process and current situation of Silk Road Culture in Qinghai.The development process is mainly divided into three parts,namely,the birth period,prosperity period and revival period of Silk Road Culture in Qinghai.Cultural Intercourse are carried out in the three periods of Silk Road Culture in Qinghai development,promoting the continuous development of Silk Road Culture in Qinghai.At present,the development of Silk Road Culture in Qinghai should also rely on cultural Intercourse.This paper takes the representative cultural symbol "Qinghai Embroidery" in Silk Road Culture in Qinghai as an example,through field research and interviews to understand the development status of Qinghai Embroidery,analyzes the good development trend and existing problems in the development of Silk Road Culture in Qinghai,and considers how to seize the opportunity of the times to make full use of the existing ways and platforms of cultural Intercourse to promote the development of Silk Road Culture in Qinghai.This paper aims to study and guide the current development of Silk Road Culture in Qinghai through Marxist cultural communication theory.Aimed at enriching the treasure house of Chinese culture in the communication and practice of Qinghai Silk Road cultural development.Spread Chinese culture in the construction of The Silk Road Economic Belt and the 21st-Century Maritime Silk Road to consolidate the consciousness of Chinese nation community,This will enable the Chinese people to have stronger cultural confidence and greater recognition of the Chinese culture.