Food Brand Visual Image Design In E-commerce Platform

With the development of network technology,electronic information technology is gradually integrated into our life.Traditional business activities begin to add information technology tools into business activities.A new form of transaction appears,this kind of brand-new trade way appears immediately by each kind of enterprise’s high value,is in the world’s commercial trade scope and rapid and widespread application.Since 2015,when the government first proposed the "Internet plus" Action Plan at the third session of the 12 th National People’s Congress,it has been a key year for the development of ecommerce.In this paper,"dwarf Pie" brand as a starting point to explore the visual image of food brands in e-commerce platform.First,through the analysis and comparison of the existing food brands on the platform of E-commerce,the current development status of the visual image of the Food Brand is understood and elaborated;secondly,the Development Status of the "Dwarf Pie" brand itself is analyzed,understand the existing problems of the brand and the brand demand;third,through the traditional visual image in the logo,color,image and text parts and electronic shops in the function of the board,the page display board and transport packaging,etc.,as well as the discussion of the typical successful case,to mold the overall visual image of the "dwarf Pie" brand;finally,through the concrete design practice exploration,for similar "time-honored" brand in e-commerce platform to create a useful example of the visual image.Therefore,through the research of this paper,we can further strengthen the research on the visual image design of food brands in ecommerce platform,it provides the theory support and application reference for the "dwarf Pie" brand and other similar food brands to mold the visual image in the e-commerce platform,and also benefits the development of the whole e-commerce food brand.