| The United States has participated in and planned international exhibitions for a long time.Driven by different factors in different periods,it plays different roles in foreign cultural exchanges.After the outbreak of the cold war,getting the support of the international public opinion has become one of the main objectives of the US Soviet struggle.Foreign propaganda and cultural exchange activities have become the main means for the United States to shape its image and build its public opinion advantage.In the mid-1950 s,the Eisenhower administration put international exhibitions into the psychological propaganda strategy,and the exhibitions began to become an important tool to counter the "cultural offensive" of the Soviet Union.So far,the United States government and non-governmental organizations jointly implemented trade shows,cultural exhibitions and east-west exchange exhibitions and other forms of exhibitions in an unprecedented global expansion.Compared with other means of publicity,the unique feature of international exhibitions is that they are a kind of touchable and experiential publicity activities.Various exhibitions depict American society as a Utopia of "wealth" and "freedom" to explain the internal relationship between capitalism and democracy,thus shaping themselves as a model of modernity imitated by other countries in the world.Meanwhile,the systematically trained bilingual commentators in the exhibition have become the emissaries of American ideology export,and have spontaneous exchanges and interactions with people all over the world,which has a wide range of influence.It can be seen that the international exhibition projects implemented by the United States in the world belong to the important content of the cold war propaganda strategy of the United States,whose essence is a means to realize the interests of the United States,and an important tool for the United States to "contain" and "subvert" the Soviet Union. |
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