Research On The Application Of Regional Folk Culture In Cultural And Creative Design

With the globalization of information and the rapid development of science and technology,people’s lives are undergoing drastic changes.The acceptance of new things is far higher than the awareness of traditional folk culture.Traditional folk culture,as a product of the cumulative development of multi-ethnic people over thousands of years,already has its corresponding position and its inherent way of existence in today’s society.Differences between nationalities and regions have produced unique folklore characteristics.One of the important components in folk culture-seasonal customs,is an important explicit culture that generally exists in the process of human continuation,.It fully reflects the importance of national culture.It becomes symbols which is the most local characteristics and has rich regional cultural.In order to effectively promote the traditional and excellent folk culture of the Chinese nation,society pay more and more attention to the regional traditional folk culture,which has become one of the hotspots of many scholars.Therefore,the cultural,creative and design industry has continued to rise.On the one hand,it promotes the traditional culture is closely related with moderation;on the other hand,it increases the added value of products and promotes the improvement of economic consumption level,effectively promoting the excellent traditional culture of the C hinese nation.With it,there are also design issues such as cultural and creative design that are too modelled,staying in the one-sided copy and lacking innovation points that keep pace with the times,pursuing breadth and ignoring depth.Regional characteristics and folk customs are changed or forgotten.Therefore,how to combine traditional regional custom culture with modern new culture and creative industries is still an area worth exploring.This article takes the analysis and application of regional folk custom culture in cultural and creative design as the subject,and the application of Fuzhou regional festivals and customs in cultural and creative design as an example.Analyze the relationship between regional folk culture and cultural and creative industry design,and systematically analyze the four festival cultures with characteristics of Fuzhou,summarize the design language of festival culture with Fuzhou characteristics,and extract regional characteristics and symbols to design festival illustrations.Designed for derivative display.This will enhance the connotation of cultural and creative design,fill the spiritual level of cognition while satisfying the material needs of consumers,and enable people to better understand the profound and profound traditional Chinese folk culture.