Study On The Utilization Mode Of Changling In The Western Han Dynasty From The Perspective Of Experience Economy

In the era of experience economy,the structure of tourism consumption has changed greatly.The tourist activities have changed from traditional sightseeing tourism to experiential tourism.The tourism consumption content is developing towards diversification and individuation.Tourists choose to participate in the process of tourism more actively and expect spiritual satisfaction and enjoyment.This new demand for tourism consumption also puts forward new requirements for heritage tourism market.Changling,the first imperial mausoleum built in the Han Dynasty,bears rich historical memory,cultural spirit and social identity.But at present,except for the museum construction,the whole museum is in the state of being developed,and the tourists’ experience is very poor.This paper starts with the study of the relationship between experience economy and heritage tourism,first introduces the relevant concepts,and then analyzes the tourism market demand in the era of experience economy,and then draws the Enlightenment of market demand of experience economy on heritage tourism development.Secondly,the paper analyzes the value,heritage composition,display object,environment and present situation of display and utilization of Changling,and then obtains the advantages of the exhibition and utilization of Changling in the Western Han Dynasty from the perspective of experience economy.Based on the above research content and the theory of tourists satisfaction,combined with questionnaire survey,the author makes a survey and Analysis on the expectation value and satisfaction of Changling tourists’ experience.It is found that there are some problems in the use of Changling,such as lack of interpretation system,single display means,lack of experience activities and related tourism services and imperfect facilities.Based on the above research,the promotion of Changling utilization mode in the perspective of experience economy should follow the principles of authenticity and integrity,market and deep experience.From four aspects,such as creating experience atmosphere,designing experience activities,improving experience service and improving experience facilities,it will bring tourists a deeper and more comprehensive experience sense.