The Study On The Artistic Features And Functions Of Movie Trailers

Movie is both industry and art,and the spread and screening of movie trailers is a particularly important part of film marketing.The Chinese movie trailer is still in the development stage,and there is still a lot of production and marketing system in comparison with the Hollywood movie trailer.Room for improvement.Therefore,the current Chinese film market needs to accurately target the aesthetic needs of the audience,maximize the publicity effect,and actively explore the path and method of perfect integration of the artistic and commercial nature of the movie trailer.Based on the theory of accepting aesthetics,this paper sorts out the development history of the movie trailer,analyzes its type division,artistic expression,audience demand and its marketing and communication methods,and has many movie trailers that have been popular in the movie market in recent years.For example,based on text analysis,the film explores its artistic features and functions from two aspects: aesthetic value and commercial value,and looks forward to its future development prospects.