Reasearch On Brand Design Strategy

Innovation is the eternal theme for the development of enterprises.With the globalization,the innovation of enterprises are innovating from solely internal resources of global resources open mode innovation,enhancing the competitive advantages of enterprise.Therefore,it serves as one of the innovation trends for enterprises to consolidate internal and external resources for innovation support through the power of "sharing" and "co-creation".The Design Collaboration Platform is designed as a way to facilitate companies’ access to innovation.Users are the most valuable resource in the platform,whereas brand design enables the Design Collaboration Platform to construct a favorable relationship with users.As such,starting from brand design,with the aid of literature research,qualitative and quantitative analysis,and fieldwork,the study will strive to provide valuable construction approaches and practical references for the development of the Design Collaboration Platform.There are five components in this study.The first section investigates the background of the Design Collaboration Platform development and its necessity for brand building.Guided by the theoretical knowledge of integrated management,design and marketing,the second section examines the methods and principles of brand design under modern design thinking.The third section composes the connotation and development mode of the Design Collaboration Platform in China through the study of typical cases on the Design Collaboration Platform.In the fourth section,the "Design Collaboration Platform Brand Design Strategy Model" is eventually presented through theory and practice.To verify the rationality of the model,the fifth section,which is the practical part of the study,contains the application design of the Haier Smart Home Customization Platform as an example.The design results of this study consist of brand visual design,service flow design and interactive interface design.Ultimately,it offers a set of feasible methods for the brands of the Design Collaboration Platform.