| Since the reform and opening up,people’s living standards have gradually developed upwards steadily,followed by the continuous improvement of aesthetic standards,and with the continuous development of world globalization,the field of art and design has become more diversified,and people have more in it.The choice of consumers,the concept of consumption has become more and more unique,and the pursuit of personality and beauty has also changed.In recent years,Western culture has continued to flow into China,making the masses overwhelmed by it.However,the lack of independent innovation in design of traditional Chinese culture has led to the proliferation of Western culture in China.Based on this background,the purpose and innovation of this research are put forward.Based on the classics of Shan Hai Jing,the steampunk style is integrated into the image design of alien animals to create an innovation that combines Chinese and Western cultural elements.works.Read and sort out the related works of “the Classic of Mountains and Seas”,analyze the historical background and social structure of steampunk,and analyze the characteristics of steampunk style and the audience.Search and learn about steam punk movies and games,and generalize the specific expression and design style of steam punk;Combining the steam punk style with visual elements,analyzing the characteristics of the animal images,combining the two in practice,using illustration and book form.This subject mainly integrates the steampunk style into the research on the redesign of the alien image in the traditional Chinese “the Classic of Mountains and Seas”culture,and integrates the excellent foreign culture on the basis of the traditional Chinese culture,in order to cater to the aesthetic needs of the contemporary public for unique and personalized works,and refined and excavated its inherent characteristic elements on the basis of the image of the alien animal in the “the Classic of Mountains and Seas”,so that the steampunk’s patchwork mechanical aesthetic concept can be fully interpreted,and the visual feast that is unique to people is presented;Chinese traditional culture is rich and profound,and this vast resource pool offers designers more creative possibilities.This research uses new elements to connect with traditional culture,presents a new design image,Showing a different world of Shanhai Jing to more people for better spread and dissemination. |