Analysis Of Influencing Factors For Promoting The Integrated Development Of Cultural Tourism Industry

To promote the integrated development of culture and tourism is a major decision and deployment made by the CPC Central Committee and the State Council,as well as an inevitable choice for the transformation of the development mode of cultural and tourism industries.Since the 18 th CPC National Congress,General Secretary Xi Jinping has made a series of important remarks on the integrated development of culture and tourism.The high-quality integrated development of the cultural and tourism industry is of great significance for promoting the transformation and upgrading of the two industries,improving the quality growth rate and releasing the consumption potential.Accelerating the integrated development of the cultural and tourism industry is conducive to realizing product innovation and improving the service level,continuously enriching the industrial formats and development models,and increasing the industrial value.Identifying essential influencing factors plays an important role in the development of integration of the cultural and tourism industry.On the basis of previous literature and research combining case studies,this paper focuses on Yangtze River Delta to discuss the influencing factors of cultural tourism industry integration from three aspects: supply side,demand side and external environment.Based on the panel data of 21 cities in the Yangtze River Delta from 2009 to 2018.In the empirical analysis,this paper builds the robust regression model.The explained variable is the system coupling coordination degree,and the explaining variable is main influencing factors which are from factor analysis.The empirical results show that the investment and consumption of cultural products and the supply of cultural public goods can significantly promote the integration of cultural and tourism industries in the Yangtze River Delta,while the promoting influence of cultural environment and cultural quality factors is not effective.This shows that China’s cultural and tourism industry currently has the problem of insufficient effective supply,and consumption upgrading,related investment in the cultural and tourism industry and external environment support play a significant role in promoting the integrated development of the cultural and tourism industry.Finally,policy suggestions are put forward from the perspectives of supply side,demand side and external environment.