Study On Financing Efficiency Evaluation And Optimization Strategy Of HC Film And Television Company

With the development of the era,the cultural sector gradually gains even more importance in China.Following this trend,the rapid-growing film and television industry in China has also entered a key stage.Although this industry has been growing at a remarkable rate in recent years and has attracted increasing attention,it is still at a primary stage and the market openness is still not high.Compared with other mature markets,poor financing is still the common problem to the whole industry,and the unique characteristics of the film and television industry,such as uncertain input and output,make the whole industry under greater pressure to gather funds.Focusing on each company,in order to seek forefficient reforms and high-quality development,it is necessary to pay enough attention to financing issues,solve financing problems with a higher financing efficiency.In this thesis,HC Film & Tv Co.,Ltd.is analyzed as the main research target,and29 other listed film and TV companies are selected for comparison in the same industry.The basic DEA model and DEA-Malmquist index model are applied respectively on the financing efficiency of 30 film and television companies.The technical efficiency values of HC Film & Tv Co.,Ltd.were found to be low in the samples,and the dynamic evaluation of financing efficiency shows that that of HC film and television companies has been decreasing in the past three years.The main reason for the company’s low technical efficiency is its low pure technical efficiency.Through the results of the financing efficiency evaluation and with reference to the basic management conditions of HC Film & Tv Co.,Ltd.,the comparison to benchmark companies with better financing efficiency in the industry,the combination with the current financing situation of the film and television industry,the problems of HC Film & Tv Co.,Ltd.in terms of financing structure and management operations are identified.Then this thesis intends to put forward strategies suitable for improving the financing efficiency of HC Film & Tv Co.,Ltd..This thesis finally put forward the nitiatives to broaden new financing channels and improve endogenous financing for HC Film & Tv Co.,Ltd.,and points out it is necessary to pay attention to the recruitment and training of financial management staff.,Also put forward optimization measures from the perspective of avoiding financial risks...