Research On Packagiing Design Of Chinese "Shou" Cultural Products

As a shining jewel of the excellent traditional culture of the Chinese nation,Chinese "shou" culture is the exploration and summary of human life in the long social practice.It conveys people’s awe of life and longevity.It is the people The embodiment of the quality of life has extremely precious cultural value and application value.For thousands of years,people’s research and exploration in the field of Chinese "shou" culture and the pursuit of a higher quality of life have never stopped.The thesis is mainly based on the systematic study of Chinese "shou" culture and gift packaging design,taking the development history of Chinese traditional "shou" culture as the main line,grasping the profound connotation of Chinese "shou" culture from a large level,and combining it with contemporary social population The hot topic of aging serves as the background support for traditional activation,using appropriate emotional methods to arouse the deep recognition and resonance of consumers,and accurately convey the hidden information of the "shou" culture to consumers.This design integrates the visual image related to the "shou" culture into the packaging in a modern form of expression,paying attention to the expression of artistic conception and emotions,arousing people’s awareness of "respecting,loving and respecting the elderly",and prompting itself to show more To enrich the cultural content and spiritual connotation of "shou",and to further improve the status and commercial value of Chinese "shou" culture in traditional Chinese culture.