Research On The Design Of Fairy-tale Theme Illustration Of "Delicia"

With the development of the times and update of media,the application scope of illustration has been expanding.The Internet explosion makes traditional illustration can not meet popular demands.At the same time,because of the double pressure of fast-paced life and social competition,young people’s reading style and aesthetic preference has been changing.Combining the two,this paper takes the motion graphic of fairy tale as the research object,explore the development history and the main function of the motion graphic.Analyzes the unique advantages of the dynamic language applied in the theme of fairy tale illustration,the purpose is to enhance the unique emotional appeal of fairy tales,to deepen the viewers’ understanding of the illustrations,to establish the inner spiritual connection and to stimulate the readers’ emotional resonance.The paper is based on the design idea and practice process of the original fairy tale book “Delicia” First of all,the characteristics of the fairy tale market and the target crowd should be analyzed.Combine the audience’s aesthetics and preferences to design ideas,determine the plot trend of fairy tales and screen art style,this paper discusses how to use the dynamic technology to enhance the narrative and visual performance of the screen,and pay attention to avoid the possible misunderstandings in the dynamic design.The practical part of “Delicia”will explain the design of the figure image,the scene atmosphere,the color match and so on.The dynamic part of the work will endow the screen time and the space change,enrich the illustration artistic expression form and the interest,trying to make the traditional illustration of one-way information transfer into a two-way emotional communication.Through the advantages of both traditional paper media and mobile terminal,the illustration of“Delicia”series and the design and application of extension products are carried out.While excavating the design value and commercial value of this research from various aspects,it summarizes the disadvantages of the work.Looking forward to seek more possibilities of motion graphic design in the future,it is expected to provide new ideas and suggestions for the illustration market where opportunities and challenges coexist.