Research On The Development Strategy Of Tianjin Shang En Culture Company

With the rapid development of social economy and the building of spiritual civilization,mental health has been paid more and more attention.China’s psychological counseling and training service industry is developing rapidly.After more than 10 years of development,the psychological counseling and training service industry has gradually penetrated into people’s daily life.It is one of the industries with great potential for development and high return on income in the future.A large number of psychological counseling and training service companies have been set up,most of which are small and medium-sized enterprises,and many psychological counseling and training service companies,how to stand firm in the increasingly fierce market competition,maintain sustainable development,find the enterprise itself can adapt to the market environment.Survivability,which is the focus of many psychological counseling training service companies.Tianjin Shangen Culture Communication Co.,Ltd.is a company engaged in psychological counseling and training services.Since its establishment in 2016,it has developed rapidly and has a certain reputation and market share in the psychological counseling and training service market in Tianjin.However,with the intensification of competition in Tianjin psychological counseling training service market,the market share of Shangen Culture Company has not increased significantly.How to overcome the difficulties and challenges encountered in development and maintain the advantage in the market is Shangen Culture The company urgently needs to consider the problem and develop a strategy that is more suitable for the company’s development is an important means to resolve the current dilemma of Shangen Culture Company.This dissertation studies the development direction of the psychological counseling training service industry,and uses the strategic management theory,PSET analysis method,five-force model analysis method,SWOT analysis method and other methods to expound the current situation of the internal and external environment of Shangen Culture Company,the status quo of its own resources,The comparative analysis of competitors clarifies the strengths and weaknesses of the company itself.According to the actual situation of the company,the detailed development strategy objectives have been formulated to ensure the rapid realization of the objectives.Shangen Culture Company has formulated the development strategy of the recent differentiated focus strategy,the medium-term curriculum quality leading strategy and the long-term expansion strategy.In the future development direction,and in order to ensure the smooth implementation of the development strategy,some safeguard measures have been formulated to ensure its smooth progress,such as efforts to open up markets,increase market promotion capabilities,build excellent faculty teams,root corporate culture,and reform internal organizational structure.Provide financial security.The specific implementation of these measures has gradually increased the market share of Shangen Culture Company and made the company more benign.It provides strong support for Shangen Culture Company to become bigger and stronger in the psychological consulting and training service industry.In addition,this paper summarizes the application of strategic management theory in the psychological counseling training service industry for the research of Shangen Culture Company,and has certain reference value for the formulation of other similar enterprises’ future development strategies.