Research On The Application Of Health Preservation Theme In Dunhuang Murals Of Tang Dynasty In Health Brand Design

Health preservation has always been the focus of public attention.In recent years,consumers of health preservation brand are becoming younger.Health care is not just about the concept of diet therapy in the past,and the boundary of this field is widening and blurring.Especially in the post epidemic era,people’s pursuit also extends to health care products and services,home care,diet management or scientific fitness and other fields,in order to achieve "wellness" level which is more in line with the contemporary self-care psychology than "health".This topic will take this as the starting point for health brand design.First of all,through the collection of relevant literature,the author selects Dunhuang Art in the Tang Dynasty as the basis to look for the key components of folk life,namely,ancient diet and customs,sports,diagnosis and treatment of diseases,health care and mental health,and analyzes its artistic characteristics,This paper discusses the inspiration of its artistic characteristics for the author in the later brand design,and then extracts the elements of health care theme for design reconstruction.In brand design,the author explores and summarizes the design concept of health care brand on the market,analyzes the current situation of its brand products in visual shaping,observes and understands the consumer psychological habits and purchasing behavior of the audience,discusses the future design development trend of health brand,and finally carries out brand positioning analysis to create a new Chinese health care brand in the name of "Mile",And the healthy lifestyle brand is designed under the lifestyle oriented situation.Under the guidance of healthy diet and fitness in lifestyle,the author designed product packaging,popular science visual information map,brand VI system and related materials,which made a practical exploration for the visual transformation of health culture,and discussed and summarized the application of health concept in Dunhuang murals in brand.