Research On The Application Of Dynamic Posters In The Key Visual Design Of Exhibition

With the increasing globalisation process,economic trade and cultural exchanges are becoming more frequent.In this context,various exhibitions are held more and more frequently,and the technical means of display are becoming more and more diversified.With the emergence of new technologies and carriers in the digital information era,static exhibition posters can no longer meet the aesthetic experience and emotional needs of audiences,nor can they achieve the desired publicity effect.The addition of dynamic posters can make the design of exhibition key visual posters burst out with new vitality and form the design form of exhibition dynamic key visual posters.In recent years,dynamic posters have gradually matured as a new means of design expression,and have been favoured by all walks of life due to their unique dynamic visual design characteristics and the advantages of communication in digital media.In the Internet environment,traditional exhibitions are undergoing the transformation of "digitalisation".Along with digitalisation comes the change from traditional paper media publicity to modern new media publicity methods,and the key visual posters of exhibitions have also started to change from traditional static posters to dynamic posters.This paper firstly takes the application of dynamic posters in the key visual design of exhibitions as an entry point,collects the current excellent design cases of exhibitions with different attributes within the scope of exhibitions,and explores the innovative design of dynamic posters in the key visual application of exhibitions.Secondly,the concept and design characteristics of dynamic posters are analysed,and the key visual concept is sorted and integrated to summarise the application and embodiment of dynamic key visual poster design in exhibitions.Once again,the application classification and communication advantages of dynamic key visual posters in exhibitions are discussed in depth,and the composition elements of dynamic key visual posters and innovative design methods different from traditional static key visual posters are summarised.Finally,the future development trend of dynamic posters as the key visual posters of exhibitions is prospected and good conclusions are drawn.