The IP Image Design Of Characters In Ancient Literature “ChuCi-NineSongs”

This study will try to combine the famous Chinese classical literature "Chu Ci-Chu Ci" with IP image design,and give it new vitality and era color.In the research,the author first analyzes the phenomenon of IP image of the role of classical literature at home and abroad in contemporary entertainment products,combs the theory of IP image and IP image of the relevant classical literature works,and points out the development trend of IP image of domestic and foreign classical literature works.On this basis,the paper defines the basic concept and classification of IP image design of the role of classical literature,finds the function and value of IP image design combined with the role of classical literature,realizes that IP image of classical literature helps to improve the identification of products and brands,and finds the great cultural value and commercial potential of IP image design of classical literature.Then,the research analyzes the design strategy of "coming from the spirit" based on the traditional patterns of Chu state,and concludes the IP design scheme,design process and expression form of classical literature.Finally,through the creation of IP image of "Chu Ci-Chu Ci",the promotion of Chinese classical literature is achieved,and further spread is realized by designing derivative cultural and creative products.