Design Practice Of Agricultural Products Brand Image Based On Emotional Design Concept

With the progress of society,people pay attention to spiritual satisfaction.In recent years,driven by policies such as "village revitalization" and "precise poverty alleviation",the market share of my country’s agricultural products has shown an upward trend year by year.Issues such as the non-characteristic homogeneity of the brand image of agricultural products are very prominent,hindering the development of the brand.Emotional design has become an important way.Taking emotionalization as an entry point,on the one hand,can meet the material and spiritual needs of consumers.On the other hand,the establishment of brand associations in the hearts of consumers makes the brand deeply rooted in the hearts of the people.This article mainly focuses on the brand image design of agricultural products as the research object.The first chapter elaborates the purpose and significance of the research,as well as the research status,framework and methods;the second chapter summarizes the brand image design and emotional design of agricultural products,and analyzes the concept of emotionalization.The value expression in brand image design;Chapter 3 summarizes the design methods and processes;Chapter 4 first introduces the basic situation of the "Yaoqi" brand,conducts research on customer needs,and then draws user portraits to clarify emotional positioning,And finally put it into the "Yaoqi" brand practice.The complete practical process from conception to visual shaping is recorded.Emotional concepts are applied in the three aspects of form,color and material of logo,IP image,packaging,etc.It is hoped that through emotional design concepts,the values that the brand wants to convey can be better conveyed to consumers.This article takes the "Yaoqi" brand as an example to provide a new practical idea for the design of agricultural product brand image.Through learning and thinking,explore the emotional presentation,sort out the corresponding design methods,and clarify the design process.Provide practical reference for agricultural product brands.The author firmly believes that in the continuous exploration of theory and practice,the development of the brand image of my country’s agricultural products will be more perfect.