Research On The Application Of Postmodernism In The Visual Design Of Network Variety Shows

In modern society,watching online variety shows is one of the main ways for most people to entertain and relax.The most common marketing method for online variety shows is to use visual design to design and package the content of the program.With the rapid development of multimedia diversification,self-made network content has become the main aesthetic object of modern young people,so it is very important to conduct visual research on it.The post-modernist style believes that design must have inheritance and continuity in the historical context,free from the constraints and limitations of traditional logical thinking.The rise of postmodernism has brought new elements and diversified design forms to the design field.At the same time,its theoretical characteristics are also very compatible with online variety shows.Network variety shows are completed based on this post-modern background,presenting as a kind of popular popular culture.This fragmented,grassroots Internet video program provides the public with a platform for multiple dialogues,which is in perfect harmony with the diversified,decentralized,and anti-authoritative spirit advocated by postmodernism.In order to achieve better results in online variety shows,it is necessary to strengthen visual perfection.Postmodernism uses unique design style features to enhance the visual image of the program and better realize the values of openness and diversification.This article starts with the analysis of postmodernism theory and elements in visual design,and analyzes the characteristics of visual design at this stage by investigating the development status and characteristics of online variety shows.Incorporating various design features of postmodernism into innovation and integrating them into online variety shows,summarizing the practical significance of postmodernism design style in the visual design of online variety shows,and putting forward ideas and suggestions for its follow-up research.This article is divided into four chapters.The first chapter,the introduction part,mainly elaborates the research background,research purpose,literature review,significance and research methods of postmodernism and visual design of network variety shows.The second chapter provides an overview of postmodernism and network variety shows respectively,and analyzes their theoretical definitions,classifications,and characteristics in visual design and the characteristics expressed.The third chapter is the analysis of the visual elements of postmodernism in online variety shows,from the perspective of text,graphics,colors,and arrangement elements.The fourth chapter takes IQIYI’s self-made network variety show "Let’s Talk" as an example,which reflects the visual design practice of postmodernism in its program,and derives the design plan from the program analysis,design conception and positioning.And from the logo design,font design,auxiliary graphic design,color system and the application of poster design to carry out related design practice innovation.Finally,for the summary and outlook of this article,it analyzes and summarizes the design process and practice.