Research On Visual Symbol Design Of 2022 Beijing Winter Olympic Games

The 24 th Olympic Winter Games will be held in Beijing,Yanqing and Zhangjiakou.This will mean that Beijing will be the first city to become a "Double Olympic City".This will promote the economic and social development of China in a big way.The Winter Olympic Games is an important platform to showcase the culture and civilization of the host city and the host country.It is conducive to shaping a distinct national image and promoting the image of the city.The XXIV Olympic Winter Games in 2022 will be an important medium to showcase the country’s image.It is important to establish a complete and systematic set of visual symbols with aesthetic characteristics.The visual symbols for the Winter Olympics can be designed for the participants and spectators.The visual symbols for the Winter Olympics will allow participants and spectators to understand the unique urban culture and artistic style of Beijing and Zhangjiakou.The XXIV Olympic Winter Games in 2022 will be a great success.The main purpose of this study is to sort out the value and communication significance of visual symbols for the Winter Olympics in Beijing 2022.With semiotics as the theoretical support,we explore the cultural connotation and intentional perception of the visual symbols for the XXIV Olympic Winter Games,such as the emblem,mascot,torch and sports icons.It enables people around the world to understand Chinese culture more clearly and intuitively,and to perceive the organic combination of Chinese traditional culture and fashion aesthetics.This thesis uses a large number of research techniques,including literature,case study,comparative analysis and research,to comprehensively organize,summarize and analyze the information of the visual symbols of The XXIV Olympic Winter Games.From the perspective of semiotics and visual symbols,the design of the visual symbols of The XXIV Olympic Winter Games is analyzed in detail.The XXIV Olympic Winter Games visual symbols were derived from the meaning of the XXIV Olympic Winter Games visual symbols.Through modern design thinking,the XXIV Olympic Winter Games information is expressed in the form of vivid diagrams.Combined with modern international aesthetic features,the XXIV Olympic Winter Games visual symbols transform complex and difficult-to-view textual information into a vivid visual image.This can transcend the barrier of "language" of different countries to transmit information.Maximize the communication value of The XXIV Olympic Winter Games visual symbols.The XXIV Olympic Winter Games visual symbols can be used to maximize the communication value of the XXIV Olympic Winter Games.This will provide a reference for the design of future visual symbols for the Winter Olympics.