Research On Interestingness Of Information Visualization Design For Beijing Winter Olympic Games

The 2022 Beijing Winter Olympic Games is a concentrated review of China’s economic construction,political development,scientific and technological level,cultural communication and sports competitiveness.Various countries use sports as the media to exchange skills and culture,and encourage the masses to actively participate in and widely carry out various sports.Based on the state’s attention to the development of ice and snow culture and the people’s expectation for the smooth holding of the Winter Olympic Games,information visualization design is one of the most effective ways to communicate with the Beijing Winter Olympic Games and the audience.If the design and expression of interest and information visualization of the winter Olympic Games are combined,it will help to improve the communication efficiency of the information of the Beijing Winter Olympic Games and promote the development of Olympic ice and snow culture knowledge in China To spread among the masses and show the new style of China’s ice and snow culture movement.This paper adopts the methods of literature review,case analysis and comparative analysis.Firstly,the concept and theoretical basis of information visualization design and interesting design are sorted out,and the internal relationship between information visualization design and interesting design is discussed.From the perspective of art design,this paper innovatively puts forward the design content,design expression and design principles of interesting information visualization,systematically summarizes the information design of Beijing Winter Olympic Games Based on interest,and expounds the necessity of interest in modern information visualization design.This paper explores the specific value of interesting visual design of Beijing Winter Olympic Games information,summarizes the important enlightenment of visual communication of Winter Olympic Games information,and carries out the specific practice of interesting visual design of Beijing Winter Olympic Games mascot information.The conclusion is that in the process of information visualization communication,no matter how the information display content,display methods,display media and display environment change,it must meet the inevitable needs of the audience for information visualization and interest.It is hoped that the interesting research and application of information visualization design for Beijing Winter Olympic Games can provide positive reference for the development of information visualization design in China.