Research On Manufacturing Pleasant Sensation Of Mobile Short Video

The cultural context of the deep penetration of mobile Internet has promoted the development of mobile short videos and occupied its important position in China’s media market.It has injected fashionable elements and new vitality into the development of public cultural services and cultural industries.At the same time,in order to meet the audience’s demand for pleasure,mobile short video constantly constructs a large number of homogeneous piled-up landscape world,provides users with a sense of instant gratification through precise push mechanism,followed by the use of fragmented consumption to create unpredictable expectations and excitement,and finally attracts users through the golden three seconds and seven seconds law to "catch the eye".For the audience,they get the pleasure of escaping from reality,the pleasure of intervening in a relaxing pastime,the pleasure of resisting mainstream ideology and the pleasure of being offended at the physical level through mobile short videos,so they are obsessed with mobile short videos.While it brings a new way of viewing to the audience,it also has a tendency to replace "thinking" with "flow" and "profit" with "meaning".The trend of alienation is that the value of "profit" is more important than "meaning",and the phenomenon of "pleasure" replaces "beauty".Based on this,this study proposes to explore the way to optimize the production of mobile short video pleasure,through the examination of the first should focus on thinking,to curb excessive entertainment;secondly,emphasis on meaning generation,emphasis on value guidance,and finally focus on aesthetic leadership,to improve the aesthetic cultivation of users and producers,to guide the benign development of mobile short video.Rising from individual rationality to public rationality and assuming an important communication force in shaping new cultural forms is an important issue and a difficult problem raised by the times.