Research On Development Strategy Of New Century Culture ＆ Technology Group

China’s tourism industry had been a red sea before the COVID-19 epidemic,in which theme parks were a fast-growing tourism category in the past 20 years and were vigorously pursued by domestic and foreign investors.However,the Covid-19 epidemic has led to a sharp decrease in the number of tourists,and the CNNIC（China Internet Network Information Center）Foresight Industry Research Institute collated data and found that the number of tourists scheduled for travel in the first quarter of2020 fell by 41.3% compared with the year of 2019,and the momentum of the booming development of tourism in China was not only suspended,but even backed off significantly.The leaders of China’s tourism industry have been vigorously promoting the concept of cultural and tourism integration in the past decade,and have made the competition in the cultural tourism industry extremely fierce by building a number of world-class tourism scenic spots and resorts rich in cultural heritage.Domestic and foreign well-known theme park brands such as Disney,Universal Studios and Chang Long Paradise and other high-level theme parks fierce competition,so that the investors still believe the theme park industry has good prospects for development.This paper examines the development and execution of New Century Culture ＆ Technology Group’s development strategies in the areas of animation creation and theme park operation and construction.With the fifth largest market share in the world in the field of theme parks,New Century Culture ＆ Technology Group plays an important role as a city living room in many second-tier and third-tier cities,and plays an important role in the process of regional economic construction and city popularity enhancement.However,in the process of development,it also faces huge operational pressure,with problems such as aging equipment,inconspicuous product features,excessive project investment costs,long payback periods and insufficient control..This paper takes New Century Culture＆ Technology Group as an example,through field investigation of the current situation in the field of theme parks,reference to the development pattern and successful experience of domestic and foreign theme parks such as Disney,Overseas Chinese Town,Beijing Universal Studios.In view of the actual situation of New Century Culture ＆ Technology Group.By using SWOT analysis,PEST analysis and Porter’s five forces model to analyze and research in detail and identify new development opportunities.In the field of digital animation.New Century Culture ＆ Technology Group should learn from the industrialized production model of Disney and Pixar and enlarge its talent advantage in the field of animation technology.Let the digital animation business and theme park business form a mutually feeding effect,expand the group’s influence,make China’s Disney and go global.The special point of this paper is to take into consideration the impact of the epidemic on the Group and how to reduce the negative impact on the Group with different anti-epidemic policies for each region.This paper draws on the Japanese animation industry and the history of theme park development in the U.S.to combine the two in an organic way to optimize the management model and develop a backward and forward integrated development strategy and operational innovation strategy for the Group.This paper proposes corresponding development strategy ensure measures to fully guarantee the effective implementation of the development strategy and help the Group to seize the opportunities in the post-epidemic era,stand out from the fierce competition,and become a popular technology and culture group with Chinese characteristics in the world.