Research On The Development Strategy Of New Century Psychological Consulting Firm

As a more mature psychological consulting company,New Century Psychological Consulting Company has gained a strong advantage in the entire psychological consulting market in recent years with the increasing development of psychological consulting disciplines.But due to the lack of market supervision and shortcomings in personnel training,New Century Psychological Consulting Company also has some disadvantages,and as a service company that always aims for progress and development,it should seek a better direction in the context of facing the COVID-19 epidemic.This paper describes the situation and development history of New Century Psychological Consulting after sorting out and describing the psychological consulting market,and then examines the development strategies that the company needs to fulfill in its subsequent development.This paper first introduces the research content and methodology,the theoretical basis of the development strategy and the literature review;immediately afterwards,the above knowledge is used to bring the subject under study and analyze the advantages and disadvantages of the internal and external environment of the company at this stage: the macro environment of the company is analyzed by using the PEST tool,which includes the development of psychological consulting in recent years and the research of the psychological consulting market,followed by the EFE matrix analyzing the strengths and weaknesses of the external factors of the company at this stage.And then the internal resources of the company such as human resources,brand resources and market resources are analyzed and organized,followed by the analysis of the strengths and weaknesses of the internal factors of the company using the IFE matrix.The above relevant psychological information is integrated and the SO,WO,ST and WT strategies are developed by using SWOT analysis.After that,we search for the optimal solution among the relevant strategies to carry out the diversification strategy in terms of market,technology and human resources.And in the subsequent stage of implementation guarantee of the strategies,requirements are made for organization,technology,and human resources.In the process of studying New Century Psychological Consulting Company,we seek ways and means to properly and effectively improve the company’s competitiveness in order to adapt to the post-epidemic era and to have practical development strategies that can provide relevant references for psychological consulting companies.