| With the development of social network,GIF animation as a form of image,has been quietly integrated into our life,GIF animation as an information carrier with convenient and entertainment properties;On the other hand,due to the lightweight size of GIF animation,low reading cost,as well as good compatibility,so that it has a natural advantage in the spread,which makes the creation of GIF animation gradually diversified,the application field is more extensive.In today’s high-speed flow of information,the development of science and technology and the Internet make GIF animation gradually separated from the traditional concept of animation,this "independence" makes it have a high degree of freedom and flexibility in both creation and display.Based on the "characteristics of GIF animation as a breakthrough point of research,first of all to the definition of GIF animation and development history of comb summary,and to charge the odd animation GIF animation works as a case,the team from the Angle of diversified types,analysis of the performance of different artistic language,summed up from the public holiday to the content of the social issues properties;Secondly,it analyzes the main influencing factors in the evolution of GIF animation from the aspects of the expression of screen language features,the fusion of art and identity.After the summary of the above,the author puts forward his thoughts on GIF animation and discusses its development trend in the future in the third chapter with aesthetic autonomy,the transformation of media and audience identity,and the commercial application of GIF animation as discussion points.Finally,this paper summarizes the creative process and ideas of graduation creation"Old Man",and puts forward some reflections,aiming to find the art value of GIF animation and more possibilities and values. |