Cat Themed Cafe Commercial Illustration Design Research ——Taking “Cat House” As An Example

Commercial illustration is a creative,interesting,and artistic new form of commercial advertising.It is widely loved by the public with its excellent visual expression and emotional appeal.It is very popular in society and has great advantages in commercial advertising.Modern commercial market generally likes to choose commercial illustration as an art form for advertising.Commercial illustration has also become a highlight of print advertising design,which can broaden the development space of illustration art to a great extent.Nowadays,all kinds of print advertisements are filled around people.Only those advertisements with a sense of design and beauty will attract the public’s attention.Visual design plays an increasingly important role in commercial advertising and can have a certain impact on the results of commercial activities.The commercial illustration design of the cat themed cafe in this study is mainly used for the print advertising of the store,integrating the cats in the cat cafe and the goods in the store into the commercial illustration design,refining and integrating the character and characteristics of each cat and the visual appearance characteristics of drinks,and matching each picture with exclusive accessories,it focuses on the personality and characteristics.Then taking the new media as the carrier to design a set of We Chat expression package of cat theme illustration type to assist the print commercial illustration advertising for online publicity.This research aims to clearly convey the relevant information of cat cafe to the audience in the form of commercial illustration,arouse the audience’s interest and stimulate the audience’s consumption desire.By analyzing the importance of commercial illustration art in commercial advertising in the new era,the current situation and development space of commercial illustration,this paper focuses on how to better combine the cats in the store and the goods on sale with commercial illustration advertising,hoping to play a positive role in the research on the development trend of commercial advertising in the form of cat coffee commercial illustration,and provide targeted theoretical reference.