Research On The Figure Design Of Visual Communication Of Strong Brand Theme Advertising

In the fierce brand competition market,more and more enterprises realize that in order to obtain long-term benefits,they must pay attention to the power of the brand and implement the brand strategy for brand maintenance.Strong brand by updating brand theme marketing launch distinctive advertising visual communication graphics,such as Coca-Cola Olympic theme,Disney New Year theme,Mc Donald’s festival theme,etc.,behind these graphics convey the unified corporate culture,connotation,virtually enhance emotional communication between brand and consumers,strengthen the visual impression of a strong brand.The theme marketing strategy of strong brands focuses on updating and iterating their own brand image,To meet the customers’ pursuit of higher aesthetic value goals in the original products or services,To consolidate their position in the hearts of consumers,Helps to increase the brand’s image value,To enhance the extensive and lasting customer trust in related products,Strong brands have thus become the competitive assets of enterprises,Today,it is still a leader of its competitors;And in the background of the diversification of new media communication strategies,Visual media has been expanded from traditional TV media to new network media,Including Internet portal,Tik Tok video,social networks,wechat and other information dissemination platforms,Gradually change the way the brand is spread.Strong brands not only adapt to the digital application and communication,but also design visual and creative graphics under the guidance of the system integration and communication strategy,giving the graphics new vitality and updating the brand image.Strong brands contain intangible value for enterprises,and visual communication graphics are of great significance for the sustainable development of strong brands.At present,the content of Chinese brand advertising is facing the reality of widespread flooding,which does not play a positive role in strengthening the brand image and shaping a good reputation.The success of strong brand theme advertising can provide reference value for other brands.According to the existing theoretical research,the great value and significance of graphic symbols in visual communication play an important role in advertising visual communication,and there is still a lot of space for exploring the graphic design of theme visual communication with strong brands.This paper will integrate the theoretical knowledge of semiology,communication and brand advertising communication graphics to explore research and investigation,and integrate the marketing and communication of integrated marketing communication as the theoretical basis of graphic information communication,which has important guiding significance for the mining of strong brand visual communication graphics.Taking the visual communication graphics of strong brand theme advertising as the object,the literature research method,case analysis method,and interdisciplinary research method are taken to analyze the research content.This article is divided into five chapters,The introduction part mainly introduces the research background and significance of the strong brand theme advertising visual communication graphics;Chapter 2 summarizes the related theories of strong brand concept,integrated marketing communication and graphic information communication,Provide a theoretical basis for the research subjects;Chapter 3 explains the brand theme advertising,Explore the graphic composition of strong brand advertising communication,Analyzing the elements of graphic performance and the meaning of graphic symbols in the strong brand marketing case,Mining the brand tonality,The connotation and meaning of brand communication graphics;Chapter 4 analyzes the integrated visual communication strategy of strong brand theme graphics,Based on the principle of graphic information communication,as the theoretical foundation of the graphic design path of strong brand theme advertising,Extracting the commonality of graphics interpretation in strong brand cases,To achieve the consistency of strong brand information communication in the four levels of creative graphics coding,integration and communication,audience decoding and user feedback,Explain the strong brand theme advertising visual graphics design SIVC model and design application of the specific path,Expect to effectively improve the relevant brands in the process of communication,The problem of visual graphics and graphics creativity being too weak to meet the market demand,Thus effectively improving the quality of transmission,Improve the market utility of marketing planning.Chapter 5 involves the SIVC theoretical model in the practical design of brand theme advertising communication graphics.It provides some reference and inspiration for the graphic design in the brand growth and development,and provides a new research perspective for the future brand image related research.