Shifting Roles For Western Designers: From William Morris To Elon Musk

The title of this article is "The Changing Role of Western Designers: From William Morris to Elon Musk",which is a tribute and supplement to the classic works in the history of design from different angles.Different from Pei Shi’s works,the author does not discuss the role transition of designers from the perspective of stylistics.Instead,the author will select typical successful designers and integrate them into the problems faced by different eras,and analyze and consider the comprehensive factors of technology,materials,art,society and humanities at that time.Find out the ways and methods of designers to solve the main contradiction of The Times and supplement the development of the concept of designer role,and objectively restore and deeply discuss the successful transformation of typical designer role and its influence.It provides practical reference for future designers to better understand their career development process,find their own orientation in the designer ecological environment.Starting from elite artisans to designers serving the public,it continues to explain the professionalization of designers in the commercial system,and further discusses the combination of designers with technology and engineering.Then it is proposed that designers represent the cultural and emotional symbols of The Times.Finally,it ends with the transformation of designers in the technological background of the information age.By reviewing these five chapters,ranging from William morris to elon musk,a role to the success of the designer,and affect the designer role in comprehensive factors,such as the social conditions,and the responsibility of the designer role,functions and the future works,the design idea of change and trend was discussed.