A Report On The Chinese-english Translation Of “2021 Guidance For Marketers” From The Perspective Of Skopos Theory

In recent years,it is difficult to find corresponding references in the marketing and related fields when overseas marketers want to know about China’s marketing environment.In order to help Chinese market “go global” and provide guidance for translators of related fields,the translator has translated the marketing text 2021 Guidance for Marketers based on Skopos Theory.Under the background of the post-pandemic era,the translator has chosen Society and Technology parts for translation,analyzing the language features of the marketing text,and the key points and difficulties found in translation.Based on the analysis of different cases,the translator has adopted appropriate translation strategies,including literal translation,omission,addition,shift and zero translation,and integrated them into a complete translation report for reference on the translation of other marketing texts.It also helps foreign experts,scholars and companies in related fields better understand the latest marketing environment in China,which strengthens corporate cooperation and development in China and other countries worldwide.