Research On The Redesign And Dissemination Of Traditional Curtural Symbols From The Perspective Of New Media ——Take Weifang Kite As An Example

From antiquated times to the contemporary age,as a physical element,face graphics has always been a format of construction that can be directly appealed.With the nascence of modernist art and the growth of neoteric science and technique,the semantic presentation of face graphics has become more and more diversified.This research aims to explore the natural attributes of face graphics and its innovative artistic forms and composition methods.Further practice and summary in the process of practice make its innovative art form further in the development of layout mentation and garment layout innovation.In the hodiernal market circumstance,visual aesthetics is an important attribute to measure product quality.Costume is one of the indispensable thing of humanity,but with the growth of high-tech field,a single boring design cannot satisfy consumers’ pursuit.The face graphics has become an indispensable element in fashion with strong visual impact and plasticity.With the advent of the new media era and the rapid development of global cultural integration,the specific cultural symbols in the region are facing the trend of fading and disappearing,and the development of Kites in Weifang,Shandong province is also in a unique cultural dilemma.Failed to effectively combine between mainly embodied in the cultural industry,presents the dispersed state,promotion and wen gen product research and development of traditional culture has yet to be promoted,not effective in propaganda and the spread of new media way links,lack of financial support and effective user viscosity elements such as the spread of weifang kite culture cognition affected by certain.In particular,the advent of the age of the meta-universe,the emergence of digital art,digital collection,digital sharing,digital communication,and other new formats bring new ideas to the communication research of Weifang kite culture.New media era is the era of digital media information technology,users can access information resources through social networks anytime and anywhere.At the same time,mobile social software,Wechat,Weibo and other media can be used to share information in the first time,breaking the limitation of traditional media in time and space.Due to dynamic posters on the propaganda of many advantages,such as wide spread,high transmission efficiency,the author with the help of the new media technology performance dynamic visual image of weifang kite,combines digital media and dynamic posters,dynamic image can accelerate the communication between the users and the information exchange,consciously strengthen the spread of culture symbol,to better promote weifang kite culture.Based on the relevant market research to determine the user portrait,found the weifang kite dynamic posters and create an pain points in the product design and positioning,determine the design of weifang kite dynamic posters and create products to selected topic,and the paper summarizes the design principles and methods,and to set up "the weifang kite" as the object of design practice,Will extract the weifang kite cultural elements and cultural elements of network to carry on the organic fusion,thereby increasing its interesting and user viscosity,thus designed with weifang kite culture characteristic and era characteristic of dynamic posters and the corresponding product,and through new media platforms We Chat propagated the public,and video,and other forms and practical demonstration,thereby promoting the transmission of weifang kite culture,maximize the integration of online and offline communication advantages.Based on the above design practice,weifang kite culture is presented with unique design language and cultural symbols,so as to better promote Weifang culture.