Application And Research On The Innovative Design Of The Brand Image Of The "Heavenly King Statue" Based On The Northern Grottoes

In recent years,the state has attached importance to promoting traditional Chinese culture,promoting traditional Chinese classics,and working together to protect and pass on the best achievements of human civilisation,we have reasons to "take the essence and remove the dross" and to continue,inherit and develop.In order to explore the creativity of Chinese culture and to explore more productive programmes for cultural heritage products.This paper explores the innovative design of the brand image of the Northern Grottoes’ Tian Wang statue.Through the analysis of the overall shape of the Southern and Northern Tian Wang,the author extracts and transforms it to give it a brand concept and create its brand value.Firstly,from the etymological development of the term grotto brand,the feasibility and significance of brand image design is analysed and explored.Theoretical analysis of the relevance of branding innovation in the Grottoes.This is followed by a study of the current state of development of similar brands,a glimpse into the problems and technical needs associated with brand design,and the use of the concept of the Northern Grottoes brand to revive elements of cave art modelling and extend the brand’s contemporary philosophy.This is to raise interest in history and awareness of the preservation and promotion of cave art.Based on the uniqueness and cultural heritage of the innovative design of the brand image of the North Grottoes’ Tian Wang statue,the author uses the perspective of heritage and design creation to sublimate the connotation of the North Grottoes brand and promote the development of the brand image design of the North Grottoes.In today’s research,there is little research on the innovative design of the brand image of the North Grottoes’ Tian Wang statues.To break the closed regional environment for the Northern Grottoes brand products and improve the low level of attention to them.We need to design visual identity systems,IP images,illustrations,client UI interfaces and other effective measures and use digital media technology to promote the vivid dissemination of the grotto’s artistic connotations.Raise awareness of the Northern Grottoes and expand the influence of traditional culture.To respond to the need for a national strategy of "cultural prosperity and cultural strength".